Best på Facebook-kampanjer i Europa

Teamet på Prøv min hybrid

Vi høster internasjonal oppmerksomhet for gullet i Facebook Studio Awards. Les også saken på Saatchi.com

‘The top European award winner was Saatchi & Saatchi Norway, whose Try My Hybrid campaign for Toyota brilliantly leveraged people’s passion for their vehicle and the trust factor of a platform with real identity, receiving a Gold Award in the process. “It was something that we thought was really special,” commented D’Arcy. “A unique celebration of the connected world.” – Facebook Studio Awards

‘Saatchi & Saatchi Norway killed it for Toyota (“Try My Hybrid“)’ – AdWeek

‘A truly creative campaign inspired by a business insight, Try My HyBrid transformed hybrid owners into brand ambassadors instead of depending on company salespeople to increase customer recruitment for the Toyota brand.’ – Marketing Mag

‘一方、「Try My Hybrid」の目的はハイブリッド車 プリウスの新規顧客開拓。フェイスブックを介して、ノルウェイ中のプリウスオーナーと、プリウスに試乗したい知人や友人、友人の友人をつなぐキャンペーンだ。WebサイトのUU数は17万人、ムービーの再生回数は190万回にのぼり、全人口の3分の1がこのキャンペーンの存在を知ることになった。’ – AdverTimes.com

‘The top European award winner was Saatchi & Saatchi Norway, whose Try My Hybrid campaign for Toyota brilliantly leveraged people’s passion for their vehicle and the trust factor of a platform with real identity, receiving a gold award in the process.’ – Afaqs.com

‘Saatchi & Saatchi er det første reklamebyrået i Norden noensinne som vinner gull i Facebooks egen reklamepris «Studio Awards». Saatchi & Saatchi vinner gullet for kampanjen «Try my Hybrid» gjort for kunden Toyota’ –  Kampanje

‘Try My Hybrid” har tävlat i Facebook Studio Awards med kampanjer från 80 länder och vinner nu guld’ – Resumé

‘Vant mot bidrag fra 80 land. Norsk selskap vant Facebooks reklamepris’ – E24